Personal Rapid Transit (PRT) prototype for the planned city of Masdar

Personal Rapid Transit (PRT) prototype for the planned city of Masdar

A link to Hammersmith’s latest thought piece exploring the opportunities of embedding logic and sensors into vehicles, as well as using social media to enhance the driving experience – from Trapster’s wiki geotagging of speed traps, to the potential to embed sensors in public parking spaces so that drivers can scan for open spaces, to combining DPW and police news feeds into GPS devices so that they provide useful, real-time route information:

http://thehammersmithgroup.com/images/reports/networked_vehicles.pdf

This piece focused more on personal vehicles rather than commercial ones – that would be a piece on its own.

Feel free to share thoughts, as always.

The good folks at the digital agency 360i came up with a clever hack to make a beer tap that twitters. The tap is connected to an electronic Keg-Meter, which determines flow, and sends tweets whenever a beer is drawn. Awesome proof of concept, and an idea that lends itself to considerable punning:

http://blog.360i.com/360i-news/introducing-tweetingbar

This is the sort of cleverness that we need to see more of – embedding logic, sensors, and transmitters into different objects to see how this transforms our relationship with them.

Layar recently launched its augmented reality browser for mobile phones. It enables phones to use their camera to “see” a digital overlay of information over the physical world.

As you’re walking down a city street, it’s a way to graphically, intuitively connect with the data – e.g. point your phone at the Goldman Sachs building, and it could display the job openings there.

The New York Times did an interesting piece on it here.

Layar is a product of SPRX Mobile – definitely a company to watch.

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